What I do

🛒 Marketplaces live or die by the flywheel. Differentiated supply pulls in demand. A great product keeps them. Word of mouth compounds. When sellers make money, more sellers show up, and around it goes. 🔁

Most marketplaces don’t fail because the model breaks. They fail because the product gets tired. 😴 The interface bloats, the experience slows down, and someone cleaner and faster eats their lunch.

When growth slows, the reflex is to squeeze the lemon. 🍋 Take a bigger cut. Add fees. Push conversion harder.

That works for a quarter, and it hurts for years.

The better move is a better product. ✨ First, a core experience so good there’s no reason to leave. Then extend beyond the initial match: give both sides reasons to keep working on the platform, not around it. Insurance, services, tools, add-ons. Utility that makes the whole job easier, keeps the relationship on-platform, and quietly grows revenue. That’s what earns repeat use, and repeat use is what brings the next customer in the door.

I help founders build the simple, well-made core that keeps the flywheel spinning, and figure out what’s worth adding around it. 🛠️ That’s true whether you’re starting cold or defending something mature.

I work fractional or by the project, usually three to six months. 🤝

Availability

Background

I’ve spent most of my career building products for two-sided marketplaces. I currently lead core product at Care.com, where I’ve grown match rates between seekers and providers by more than 12% and am rebuilding the end-to-end experience from the ground up. Before that, I led product, design, and engineering at Outdoorsy (Series B to D), Mothership (Series A to B), and Spot (Series A).

🤖 I started out in machine learning and AI at Google, X (formerly Twitter), and Expedia Group, where I co-authored computer vision research (SRGAN, 17,000+ citations; compressive autoencoders, 1,500+ citations) before focusing on marketplace products: supply, demand, matching, fulfillment, and the systems that connect them. More on LinkedIn.

I’ve advised marketplaces from Seed to Series D and private profitable businesses, worked at companies from Seed to public, and helped raise Seed, A, B, C, and D rounds.

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Outside of work

🤠 I live in Austin with my wife Alexa, our two kids, and our poodle Rosie. I’m into 🌵 Texas native plants, 🏋️ powerlifting, 🪨 off-roading, 🚙 my Land Cruisers, and 🎹 making electronic music.